I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
— Yorgos Lanthimos
Perhaps the most important contribution to me being centered in the midst of this chaos is my daughter, Krystal Ann. I am very lucky because she works with me and is responsible for many aspects of the business on the marketing side of my career. This allows us to travel together and experience life on the road, seeing the world. Having family with me is very important and grounding.
Poetry is probably the one field of writing in which it is a mistake to try to psych out editors. In fact, specific marketing advice can sometimes harm the novice poet by enticing him to pursue fashions. The poet's best hope is to sound like nobody else, The finest, most enduring poetry constructs a marketplace of its own.
— X. J. Kennedy
I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.
— Wynton Marsalis
Managers have traditionally developed the skills in finance, planning, marketing and production techniques. Too often the relations with their people have been assigned a secondary role. This is too important a subject not to receive first-line attention. In this regard we could learn much from the Japanese. We must reinvest in the human side of management.
— William Redington Hewlett
I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form.
— William Monahan
If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
— William Mapother
This remains a very important opportunity for the American people to have their day in court against big tobacco and its marketing practices. I urge Congress to provide the funding to allow the lawsuit to move forward, and not to shield the tobacco industry from the consequences of its actions.
— William J. Clinton
The ecological impact of book manufacture and traditional book marketing - I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail.
— William Gibson
When you are a great scholar of stupidity, logics and marketing, you can do practically everthing, from business to trading, from spiritual research to artistic criticism.
— William C. Brown
Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
— Whitley Strieber
I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.
— Werner Herzog
But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
— Warren Cuccurullo
Actually, I majored in marketing and I have a bachelor of science.
— Wanda Sykes
I'm different from any other designer, businesswise, in that I've built this company up and I own it. I never had business hype behind me to promote my image... My image is real... I have never had marketing people telling me what to do.
— Vivienne Westwood
But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
— Vivienne Westwood
It's about using the right tools, with the right triggers, within a proper marketing framework
— Vishen Lakhiani
Petrol price is a deregulated commodity, price of which is decided by our oil marketing companies based on input cost and other parameters.
— Veerappa Moily
I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.
— Vanessa Grigoriadis
In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.
— Vance Packard
Clean coal represents a breakthrough in the marketing of coal, but not in the science of burning coal.
— Van Jones
Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy.
— Tyra Banks
Well, that's the great thing about indie film, in general. If it's not subject to the constraints of too much pressure from the studio or marketing, and all of that, you get to actually present fuller characters and you get to have the dark side of the characters. That's usually what gets cut out.
— Ty Burrell
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
— Trip Hawkins
Pop culture is not about depth. It's about marketing, supply and demand, consumerism.
— Trevor Dunn
There's something exciting and incredibly liberating for an artist to finish something Friday night and the world hears it Friday night instead of eight months later after marketing people and all those assholes get involved.
— Trent Reznor
I'll name check Radiohead on this-they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.
— Trent Reznor
I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.
— Trent Reznor
Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message!
— Tracy Repchuk
Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.
— Tony Robbins
I'd rather spend money on things that improve the customer experience than on marketing.
— Tony Hsieh
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
— Tony Hsieh
I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.
— Tom Waits
The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.
— Tom Sutton
I always use the Internet. It's a great marketing tool. It's a great starting point, allowing you to show your trailer and have people all over world be able to see it. It was much harder in the old days.
— Tom Six
Everyone is on Facebook and age is not a determinant of whether a reporter is using Twitter as part of their newsgathering and marketing. Some of the transition is about money at this point - hiring younger reporters is cheaper. Often these reporters are more digitally savvy. But there are plenty of 50-plus journalists employers can find now who are excited about technology, not threatened. It is no longer an either/or proposition.
— Tom Rosenstiel
I suppose, yes, I've been guilty of provocation but it's also just common sense marketing - put a bottle of scent in a woman's cleavage, or between her thighs - and men will notice.
— Tom Ford
Of course, marketing and publicity does an amazing job of prepping everybody for that, but there's nothing like sitting there and experiencing the movie.
— Todd Lieberman
I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.
— Toby Jones