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    yvon chouinard Quotes

    I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.
    — Yvon Chouinard
    tags: year 
     
    You have to remember this was the '60s, when climbing was dangerous and sex was safe.
    — Yvon Chouinard
    tags: sex  dangerous 
     
    The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
    — Yvon Chouinard
    tags: adventure  wrong 
     
    I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
    — Yvon Chouinard
    tags: care  risk  facts  financial 
     
    Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
    — Yvon Chouinard
    Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you're right on the edge, but you don't go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to "have it all,' the sooner it will die.
    — Yvon Chouinard
    Everything we personally own that's made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we're either directly responsible for or is done on our behalf.
    — Yvon Chouinard
    The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
    — Yvon Chouinard
    tags: work  world  problem 
     
    Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill.
    — Yvon Chouinard
    If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, "This sucks, I'm going to do my own thing.'
    — Yvon Chouinard
    To do good, you actually have to do something.
    — Yvon Chouinard
    We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.
    — Yvon Chouinard
    tags: nature 
     
    You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
    — Yvon Chouinard
    tags: living  future  past  right 
     
    There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
    — Yvon Chouinard
    tags: time  quality 
     
    Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing.
    — Yvon Chouinard
    It's not an adventure until something goes wrong.
    — Yvon Chouinard
    tags: adventure  wrong 
     
    Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it's none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
    — Yvon Chouinard
    Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
    — Yvon Chouinard
    The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain.
    — Yvon Chouinard
    The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.
    — Yvon Chouinard
    tags: happiness  secret  work  hate  job  passion 
     
    How you climb a mountain is more important than reaching the top
    — Yvon Chouinard
    The hardest thing in the world is to simplify your life; it's so easy to make it complex.
    — Yvon Chouinard
    tags: world  complex 
     
    Going back to a simpler life is not a step backwards.
    — Yvon Chouinard
    My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks and I'm going to do it another way." You have to want to break the rules and prove that your way works.
    — Yvon Chouinard
    I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.
    — Yvon Chouinard
    Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet.
    — Yvon Chouinard
    tags: travel  eyes 
     
    Evil doesn't have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
    — Yvon Chouinard
    Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs now in faster times - techniques are more refined and equipement more sophisticated - but are we really any better off?
    — Yvon Chouinard
    tags: time  passion 
     
    Most of the damage we cause to the planet is the result of our own ignorance.
    — Yvon Chouinard
    tags: ignorance 
     
    The more you know, the less you need.
    — Yvon Chouinard
    True adventure begins when everything goes wrong.
    — Yvon Chouinard
    tags: adventure  true  wrong 
     
    Hire extremely independent, intelligent, and passionate people, not necessarily "experts." Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
    — Yvon Chouinard
    tags: people  food  employees 
     
    Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.
    — Yvon Chouinard
    We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
    — Yvon Chouinard
    tags: living  value  wild  facts  economics  pride 
     
    The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
    — Yvon Chouinard
    No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.
    — Yvon Chouinard
    tags: world  young  value  hero  dreams  business  kids 
     
    Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species. It wants to spread everything out. And we're constantly trying to hold everything in.
    — Yvon Chouinard
    tags: nature 
     
    ...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
    — Yvon Chouinard
    tags: focus  process  right  goal  business 
     
    Fear of the unknown is the greatest fear of all.
    — Yvon Chouinard
    tags: fear 
     
    ...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.
    — Yvon Chouinard
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