Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business.
Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented. I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time, historically, where this invention has taken form.
If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does.
My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.
I believe life is an intelligent thing: that things aren't random.
I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback.
I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that.
Apple took the edge off the word 'computer.'
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.
My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
The only way to be truly satisfied is to do what you believe is great work
To go forward you have to leave something behind
It isn't the consumers' job to know what they want.
Everything is based on a simple rule: Quality is the best business plan, period.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Don't let the noise of others' opinions drown out your own inner voice.
Innovation is the ability to see change as an opportunity - not a threat
Most people never pick up the phone and call. Most people never ask, and that's what separates the people who do things from the people who just dream about them.
It takes a lot of hard work to make something simple.
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
the people who are crazy enough to think they can change the world are the ones who do.
It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
I was at Reed [College] for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me.
Details matter, it's worth waiting to get it right.
Life is about creating and living experiences that are worth sharing.
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
Focusing is about saying No.
Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
If a user is having a problem, it's our problem.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
You have to have a lot of passion for what you do... because if you don't, any rational person would give up.