The definition of salesmanship is the gentle art of letting the customer have it your way.
If I had a brick for every time I've repeated the phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them.
Adversity can strengthen you if you have the will to grind it out.
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.
If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
Are you green and growing or ripe and rotting?
No one of us is more important than the rest of us.
Look after the customer and the business will take care of itself
I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.
That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.
Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.
The more I help others to succeed, the more I succeed.
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
The organization cannot trust the individual; the individual must trust the organization.
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
If my competitor were drowning I'd stick a hose in his mouth and turn on the water.
If you have time to lean, you have time to clean....
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.
I put the hamburger on the assembly line.
To be successful, you must be daring, be first and be different.
We have an obligation to give something back to the community that gives so much to us.
I suffer with you. I've never seen such stupid ballplaying in all my life!
Luck is a dividend of sweat. The more you sweat, the luckier you get.
I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
None of Us is as Good as All of Us.
You're only as good as the people you hire.
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
We take the hamburger business more seriously than anyone else.
Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.
Luck is a dividend of sweat.
Creativity is a highfalutin word for the work I have to do between now and Tuesday.
The french fry is my canvas.
In business for yourself, but not by yourself.
We provide food that customers love, day after day after day. People just want more of it.
You must perfect every fundamental of your business if you expect it to perform well.
If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.