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    martin sorrell Quotes

    In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.
    — Martin Sorrell
    tags: personal  value 
     
    When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.
    — Martin Sorrell
    tags: growth  business 
     
    That might be the old model: to get a fixed fee. You have to start to think about other models and how they can generate interest - what it can do for a brand in the future - and about the fact that revenue can also be generated in many other ways... Just look at the one and a half million people at the free Rolling Stones concert in Cuba. And Cuba is not Central Park! So just use your imagination as to what kind of revenue can be made.
    — Martin Sorrell
    It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.
    — Martin Sorrell
    tags: opinion  extreme 
     
    The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway, like airports and roads, and in this case it happens much faster. So speaking of a roadmap, without being specific, I would still go for Asia, Latin America, Africa and the Middle East - that's what our clients are really interested in.
    — Martin Sorrell
    tags: america  africa 
     
    If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.
    — Martin Sorrell
    tags: right 
     
    The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more.
    — Martin Sorrell
    tags: key  america  africa  company 
     
    The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.
    — Martin Sorrell
    tags: growth  challenge 
     
    I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally had over their message is gone. Look at Wikileaks: you have to approach everything you write on the basis it's going to be on the front page of the newspaper.
    — Martin Sorrell
    You have to see it on a broader level. But you also have to activate it properly.
    — Martin Sorrell
    I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.
    — Martin Sorrell
    In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.
    — Martin Sorrell
    tags: community  gone  craft 
     
    Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.
    — Martin Sorrell
    tags: definition 
     
    That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.
    — Martin Sorrell
    tags: people  hero  romantic 
     
    I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.
    — Martin Sorrell
    tags: time  reality  believe 
     
    We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.
    — Martin Sorrell
    tags: wrong  year 
     
    Technology will have moved on to an unimaginable level in ten years.
    — Martin Sorrell
    tags: technology  year 
     
    You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.
    — Martin Sorrell
    Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
    — Martin Sorrell
    tags: community 
     
    In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.
    — Martin Sorrell
    If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.
    — Martin Sorrell
    tags: world  choice  race  year 
     
    Marketing is an investment, not a cost.
    — Martin Sorrell
    tags: marketing 
     
    If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.
    — Martin Sorrell
    In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
    — Martin Sorrell
    tags: innovation 
     
    What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.
    — Martin Sorrell
    tags: volatile 
     
    [Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.
    — Martin Sorrell
    tags: dangerous 
     
    I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.
    — Martin Sorrell
    There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today.
    — Martin Sorrell
    tags: past  attitude 
     
    [Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.
    — Martin Sorrell
    tags: time 
     
    Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an East Coast Grand Prix, a West Coast Grand Prix, and I think you should have a street race in Detroit - it is still the motor capital of the US. You stay in the US for four weeks and could have two to three races, certainly two.
    — Martin Sorrell
    tags: race 
     
    Formula One is not just multinationals. It's also about national players wanting to get global coverage.
    — Martin Sorrell
    In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.
    — Martin Sorrell
    tags: world  powerful  facts 
     
    Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.
    — Martin Sorrell
    tags: people  race 
     
    One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!
    — Martin Sorrell
    tags: race  competition 
     
    You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably not all of them will have an F1 race, but they are definitely considering events.
    — Martin Sorrell
    tags: time  race  vietnam 
     
    Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.
    — Martin Sorrell
    When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.
    — Martin Sorrell
    tags: time  hero  competition 
     
    If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.
    — Martin Sorrell
    tags: questions 
     
    Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.
    — Martin Sorrell
    tags: time  world  india  year 
     
    Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!
    — Martin Sorrell
    tags: reality 
     
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