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    aaron levie Quotes

    I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
    — Aaron Levie
    The dynamic with social is you tend not to have products with 30% market share. It's all or nothing. Email works because we have open standards that let you communicate across any email client.
    — Aaron Levie
    tags: work  shares  standard 
     
    It's not accidental that products get worse over time; it's because companies stop paying attention to them. They stop caring as much about maintaining the same quality they did when they were just trying to fight for survival and no one would pay attention unless they had the best technology.
    — Aaron Levie
    If you think about the market that we're in, and more broadly just the enterprise software market, the kind of transition that's happening right now from legacy systems to the cloud is literally, by definition, a once-in-a-lifetime opportunity.
    — Aaron Levie
    If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'What's the party going on right now that I should be going to?'
    — Aaron Levie
    tags: people  problem  right  real  running 
     
    My acronym is WWSJD: What Would Steve Jobs Do?
    — Aaron Levie
    tags: job 
     
    You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
    — Aaron Levie
    tags: learn  research  year 
     
    We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
    — Aaron Levie
    tags: goal  sell  company 
     
    When you're doing something you're passionate about, stress becomes a featurenot a bug.
    — Aaron Levie
    tags: stress 
     
    Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
    — Aaron Levie
    tags: work  lessons  world 
     
    You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
    — Aaron Levie
    tags: dna 
     
    You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
    — Aaron Levie
    tags: crazy 
     
    Go after the customers that are working in the future, but haven't totally lost their minds.
    — Aaron Levie
    tags: future  lost  mind 
     
    Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
    — Aaron Levie
    tags: key 
     
    It's unfortunate biologically we have to sleep.
    — Aaron Levie
    tags: sleep 
     
    I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
    — Aaron Levie
    tags: people 
     
    I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
    — Aaron Levie
    tags: interrupt  meeting 
     
    Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
    — Aaron Levie
    tags: thoughts  wrong  internet 
     
    If people don't think the odds are against you, you're doing it wrong.
    — Aaron Levie
    tags: people  wrong 
     
    Companies have never won. You're always either fighting for survival, or fighting for relevance.
    — Aaron Levie
    Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
    — Aaron Levie
    Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
    — Aaron Levie
    tags: focus  tomorrow 
     
    Better to be too early and have to try again, than be too late and have to catch up.
    — Aaron Levie
    Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
    — Aaron Levie
    tags: time  people 
     
    The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
    — Aaron Levie
    tags: future 
     
    My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
    — Aaron Levie
    tags: black 
     
    Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
    — Aaron Levie
    Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
    — Aaron Levie
    tags: worries 
     
    Execute like there's no tomorrow, strategize like there will be.
    — Aaron Levie
    tags: tomorrow 
     
    Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
    — Aaron Levie
    A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
    — Aaron Levie
    tags: business 
     
    Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
    — Aaron Levie
    tags: work  process  company 
     
    Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
    — Aaron Levie
    Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
    — Aaron Levie
    tags: technology 
     
    Every single industry is going through a major business model and technology oriented disruption.
    — Aaron Levie
    Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
    — Aaron Levie
    All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
    — Aaron Levie
    tags: technology  year 
     
    In the enterprise you want to start intentionally small.
    — Aaron Levie
    You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
    — Aaron Levie
    Do things that incumbents can't or won't do because it's economically or technically infeasible.
    — Aaron Levie
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